Wednesday 21 August 2013

Perception is an important element in creative thinking

Perception is like seeing a glass half empty or half full. Different people perceive different things about the same situation and we assign different meanings to what we perceive. Perception is an important element in creative thinking and contributes towards developing different views for same or similar situations.
                                                      X
The above letter “X” can be viewed as an alphabet or it can be perceived as the alphabet “V” and its mirror image.


                                       
The above picture looks like a cat’s head but a closer observation would also create a perception of an outline of a human head wearing a cap.

Video conferencing could be perceived as a threat for airlines companies. Chocolates are competing with homemade sweets. The general perception towards jewelry has changed, wearing iron jewelries are in vogue. Shopping in Malls and Hyper malls are perceived as entertainment, people visit these stores with their family to enjoy on weekends. Red is perceived as the colour of danger and caution but we don’t have the same perception of Michael Schumacher’s red Ferrari or the red flag over Tiananmen Square in China.

We can use the power of perception to analyze  a problem from various angles and come up with a creative solution. Try it out....it's great fun as well.

Try to perceive the following as parts of a human body:

                          III          2011, 2012

Here, the Roman 3 can be perceived as three I’s , so that sounds similar to “eyes”. The next one year’s sounds similar to “ears”. With the change in perception we could connect two sets of totally unrelated elements and bring them to a logical conclusion.

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